TIL Desk Sports/ Former England captain David Gower feels that World Test Championship can revive the interest in the longest format among the fans if marketed in proper manner with practical tweaks.
Gower along with former India wicketkeeper Farokh Engineer and former Pakistan captain Mushtaq Mohammad were participating in a ‘public conversation’ held, in London, on Friday, on how to save Test cricket.
“There is already a move towards having World Test Championship (in 2019), which I think in the end is good. What the people want is great players doing great things. If you have good pitches, which produce good cricket, people will be interested,” Gower said.
“If Virat Kohli (given his extraordinary following) says Test cricket is important, then people will listen to him,” the former England captain added. Gower feels that market forces should come together to devise a strategy that will bring in more crowd at Test match venues across the globe.