Sonam Kapoor partners with LA tourism for campaign

TIL Desk #Bollywood/ Actress #SonamAKapoor and her husband, businessman #AnandAhuja have partnered with #LosAngelesTourism for a new campaign. The digital initiative highlights the city's vibrant arts, culture, culinary and hotel scenes.

Posted by TV INDIA LIVE on Friday, March 15, 2019

TIL Desk Bollywood/ Actress Sonam A. Kapoor and her husband, businessman Anand Ahuja have partnered with Los Angeles Tourism for a new campaign. The digital initiative highlights the city’s vibrant arts, culture, culinary and hotel scenes, read a statement.

Tapping into Sonam and Anand’s passion for reading, vegan cuisine, the film industry, basketball and art, the four-episode campaign shows them visiting the legendary Los Angeles County Museum of Art, experiencing the Warner Bros.

Studio Tour Hollywood, tasting chef Esdras Ochoa’s famous vegan tacos at Salazar and vibing at the hot Hollywood Roosevelt Hotel.  Los Angeles Tourism began investing in travel trade efforts in India back in 2016 and consumer marketing efforts began in 2017. In 2018, the city welcomed more than 130,000 visitors from India, a 5.1 percent year-over-year increase.

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