ASUS strengthens pan India retail strategy with the launch of Pegasus Store in Lucknow

TIL Desk Lucknow/ As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of Pegasus store in Lucknow. The store is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as VivoBook, ZenBook, Zenbook-Flip, desktops, and Republic of Gamers (ROG) laptops.Located at the heart of the city, the new exclusive premium store is spread across 400 sq. ft.

Talking about the expansion, R.S.M. Madhukar shrivtastav ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Uttar Pradesh being an important market for us, the inauguration of the new Pegasus store in Lucknow will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”

The new outlets take the mark of the brand’s total retail stores to 3in Lucknow and 15 in Uttar Pradesh. The premium store features innovative demo zones to offer a premium experience and service to the consumers. They will create an interactive journey for the consumers by providing them with a first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging across PCs, desktops, and a wide range of accessories.