TIL Desk Lucknow/ Keeping the theme of ‘Desh Ki Sehat, Desh Ka Namak’ at its core, Tata Salt, a pioneer and market leader in India’s branded iodized salt segment, has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change. As a run up to Republic Day, the campaign has gone on-ground and aims to engage with students across India covering states like Maharashtra, Punjab, Haryana, Gujarat, Chennai, Karnataka, U.P and Rajasthan among other states.
The on-ground event was successfully conducted in Lucknow city in Exon Montessori Inter College with attendance of more than 250 students. Some pertinent questions were raised by the students including “Will waste collection and recycling daily create a big impact on global warming”?”, “Why is man always called the head of the family?”, “Why is cleaning dishes and making food primarily the responsibility of girls?”, “Why do people bargain with fruits vendors & not in malls?” amongst others.
These questions were answered by honorable dignitaries including Dr. Sanjay Sinh, Former Union Minister, Dr. Raghvendra Shukla, Chief secretary – Gomti Nagar Jan Kalyan Mahasamiti & PRO of Honb’le Defence Minister, Mr. Rajnath Singh Ji, Lalita Pradeep, Former Director of Education, UP Government & Nisha Mishra, Former Regional Sports Officer, Department of Sports,U.P. More than 275 exhilarating questions were raised by the students and 50 best questions were shortlisted for the event. The jury awarded prestigious books to Top 3 students from the batch of 50. All the students who participated in the event were lauded by TATA Salt and awarded with participation certificates.
As part of the campaign, Tata Salt will organize city wide events across India covering private and government schools educating 30,000+ students and giving them a platform to raise their questions. The brand will reward selected students based on their questions, which will be shortlisted by a jury comprising of Policy Makers, Educationists, School Management, Police Officers, Celebrities and Bureaucrats.
Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, states, “Children can really reframe our thinking! They question what we are willing to accept as status quo and that challenge forces change. Desh ke liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brand, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”
Dr. Sanjay Sinh, Former Union Minister said “ It was my honor to be a part of this programme where young minds were motivated to ask some really interesting and thought provoking questions. I would like to congratulate Tata Salt team for coming up with this initiative and the TSL team for successfully and smoothly executing this project. I am a firm believer that when you ask questions and get clarity on your thoughts is when you can work on achieving your dreams and such projects not only help students in increasing their confidence but also help them in achieving their dreams.”
Dr. Raghvendra Shukla, Chief secretary – Gomti Nagar Jan Kalyan Mahasamiti & PRO of Honb’le Defence Minister Mr. Rajnath Singh Ji stated “ The project has not only ignited the excitement in the students but also in the school stakeholders and policy makers. Tata Salt, in collaboration with TSL, has beautifully framed this entire campaign putting the students at the forefront and executing it in so many school across the country”
Lalita Pradeep, Former Director of Education, U.P Government said – “I have never been a part of such a unique project before and I would like to congratulate Tata salt and TSL team for organizing and managing this event in Lucknow. The students need this confidence to ask more and more questions on a daily basis and such projects should be executed regularly to boost their confidence.”
Nisha Mishra, Former Regional Sports Officer, Department of Sports UP stated – “ I would like to thank the Tata Salt team for inviting me to be a part of this event and would like to congratulate The Social Lab team for the smooth execution of the project. I am sure that the campaign will help the students learn new things which they can imbibe in their day-to-day routine and in turn boost their confidence to ask such questions in their respective schools”
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