Dazzling Trends, Enhanced Value: BlueStone’s Big Gold Upgrade Presents Modern Jewellery and Amplified Caratage Benefits!
TIL Desk Lucknow/ Taking its dedication to innovation and customer satisfaction to greater heights, BlueStone, a frontrunner among India’s premier omnichannel fine jewellery brands, has made a disruptive move with a first-of-its-kind offer: The Big Gold Upgrade. The brand is committed to delivering design-led creations that are aligned with the modern jewellery preferences of today’s buyers, at the best value. Going beyond a regular transactional exchange, this offer enables customers to upgrade their old gold to a higher value, giving them the maximum worth for it. To illustrate, a customer can exchange their old gold jewellery worth 18kt gold for the value of 22kt gold with this offer.
The ‘Big Gold Upgrade’ is all about transitioning fine jewellery from the safe confines of lockers to the vibrant realm of wardrobes. The crux of the offering lies in empowering customers to swap their old gold for newer, more stylish pieces across 175+ BlueStone stores. Mr. Kshitij Arora, Sales Director at BlueStone, said, “The Big Gold Upgrade is a shining example of our unwavering commitment to the ever-evolving needs of modern customers. BlueStone stands apart by ensuring that our customers receive maximum value for their gold, in an industry where loss of value while exchanging gold is the norm.”
BlueStone remains dedicated to providing customers with a smooth, personalised, and memorable jewellery shopping experience while providing the best value for their old gold. By harmonising its innovative design and data-driven insights, BlueStone has set a new standard in the fine jewellery industry, offering a seamless, holistic shopping experience across online and offline platforms. BlueStone offers 7000+ unique designs in gold, diamond and gemstone-studded and platinum jewellery catering to every occasion, mood and budget. Their customers in Lucknow are cosmopolitan couples between the ages of 25 and 40, who seek designs that align with their contemporary tastes and the desire to stay ahead of trends.
They opened their first store in Lucknow at Gomti Nagar in September 2021, and since then, they’ve experienced tremendous growth in the city and have opened five more stores in the city. BlueStone currently has two mall stores and four high-street stores in the city. Driven by the evident affinity for BlueStone designs among customers in the region, they remain open to potential opportunities for expansion in Lucknow in the future. In line with their commitment to delivering an exceptional customer experience, BlueStone also offers an extensive range of after-sales services, such as lifetime exchange, lifetime buyback and free jewellery cleaning.
About BlueStone
BlueStone, founded in Bangalore in 2011, is one of India’s largest digital-first fine jewellery brands. The culmination of a rapidly-evolving consumer preference to shop online and the legacy jewellery industry’s low digital adoption, the trusted brand is synonymous with modernity and digitization.
BlueStone has transformed the jewellery space by creating an endless aisle online with experiential stores offline, delivering a seamless omnichannel journey for cosmopolitan couples. Their proprietary tech stack enables consumers to customize their purchases from design to delivery, thus making the brand an intimate part of celebrating momentous milestones.
With over 175+ retail stores nationwide, BlueStone has satiated the customers’ desires by crafting 7000+ contemporary creations across 100+ collections – each with a unique story and inspiration. To learn more, visit www.bluestone.com, Instagram, Facebook, LinkedIn, and Twitter.
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