TIL Desk Lucknow:👉As Lucknow prepares for Diwali celebrations, consumers from the city shopping on Amazon.in are prioritizing premium quality products that cater to their evolving tastes and are gravitating towards healthier alternatives. This unique blend of modern wellness priorities and refined indulgences reflects the city’s cosmopolitan spirit. In the run-up to the festive season, Lucknow has recorded a significant 1.6 times growth in demand for healthier grocery options such as muesli and oats. The city’s health-conscious shoppers have also fueled a 1.4 times increase in purchases of sugar substitutes and a 1.3 times surge in vitamins and supplements. The demand for gourmet coffee has skyrocketed by a remarkable 4 times, indicating a growing appreciation for finer flavors. Additionally, the city’s love for furry companions has translated into a 2 times increase in pet care shopping.
Amazon India received a great response from the extraordinary interactive experience set-up in Lucknow from September 14th to 18th. The “Amazon Festive Box” is a larger-than-life installation that celebrates Lucknow’s vibrant spirit and culture through stunning art, while giving customers a fun way to engage with Amazon’s upcoming Great Indian Festival sale. At this one-of-a-kind activation, audience can “make a wish” and share what they would love to gift their loved ones. This initiative is a perfect blend of Lucknow’s uniqueness and Amazon’s biggest annual celebration and offers a remarkable photo-opportunity. Come and experience the festive cheer at Patrkarpuram Market in Gomti Nagar, Lucknow.
“At Amazon.in, we are committed to delighting our valued customers and reinforcing our position as India’s most trusted and preferred online marketplace. Lucknow continues to be a very important city for us and this year we have seen consumers on A.in, urbanize and embrace a more premium and healthier lifestyle ahead of the festive season.Wecontinue to enrich their shopping experiencethrough programs like, Subscribe and Save for recurring purchases,and exclusive Prime benefits that offer convenience and value.Lucknow’s festive celebrations are a unique blend of tradition and contemporary tastes.We are excited to offera vast everyday essential selection across groceries, health & personal care, baby care, pet care at great value with fast and reliable delivery” said Nishant Raman, Director of Consumables, Amazon India.
Customers are enthusiastic about festive shopping this year, revealed a study conducted by Ipsos Research Private Limited, commissioned by Amazon India**. 89% respondents expressed their excitement for the upcoming festivities with 71% indicating that they intend to shop online. Nearly 50% respondents said they intend to shop online and they would spend more on online festive shopping compared to last year. This trend cuts across metros (55%) and tier-2 cities (43% in cities with 10-40 lakh population). The study also revealed Amazon.in as a preferred online shopping destination, with over 73% of respondents trusting Amazon for their festive needs. 75% associated Amazon with wide selection of products, 72% said that sellers on Amazon provide attractive deals, and 73% viewed it as a reliable and trustworthy online shopping destinations.
Lucknow is an important market and plays a significant role in driving growth for Amazon.in. As India’s most loved marketplace, Amazon.in will continue to work with local stores and MSMEs across the state and country, bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses.With over 1.8 lakhs sellers in Uttar Pradesh, Amazon.in has invested in building a strong physical infrastructure, including a fulfillment center with a storage capacity of 2.23 million cubic feet and a sortation center with over 60,000 square feet of sorting area.
Key Shopping Trends in Lucknow:
• Household supplies on the rise: As cleanliness becomes a priority during Festive season, home cleaning supplies have seen a 36% growth in Lucknow on A.in.F
• Significant rise in the Festive gifting: Lucknow has seen a significant rise in gifting choices, The city has emerged as one of the top 20 markets for gift packs, with a 1.5X surge in the purchase of premium chocolate gift packs.
• Pet care as the fastest growth segment: With rising pet adoption across major cities in India, this trend is also evident in Lucknow, where there hasbeen a 2X increase in new shoppers. Notably, there has been a 2.2X growth in new shoppers for dog treats, 2.1X growth for cat food, and an impressive 3.7X growth in new shoppers for leashes, highlighting the growing demand in key pet care categories.
• Investment in quality baby care essentials: Diapers remain one of the top-selling subcategories, reflecting strong demand for essential baby care products as families prepare for holidays during the festive season. Wet wipes are growing at 1.4X, while teethers and pacifiers are experiencing 1.8X growth. Additionally, there is a growing inclination toward practices like babyproofing homes, with edge and corner guards seeing a 1.5X YoY growth.
About Amazon.in
TheAmazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN).Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
For more information, visitwww.amazon.in/aboutus
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Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers.
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