TIL Desk Mumbai:
India’s fast-evolving shapewear space witnessed a defining moment on Shark Tank India Season 5 as Krvvy secured a major deal after a high-stakes pitch-off with another emerging shapewear brand. Founded by Yash Goyal and Anant Bhardwaj in 2023, the new-age brand raised ₹1.2 crore in exchange of a 3% equity stake from Namita Thapar, valuing the company at ₹40 crore. The investment marked a strong vote of confidence in the brand’s function-first philosophy.
What set Krvvy apart inside the Tank was its unconventional story that’s all about breaking the mould. Two male founders’ journey of building a women’s innerwear and shapewear brand that focuses on solving everyday, often unspoken problems around fit, functionality, and inclusivity, struck a chord with the Sharks. During the pitch, a visibly impressed Anupam reflected on a classic “missed early bet- from lakhs to crores”. He said, “Pehle mujhe rone do… Sorry maine pehle aapko decline kar diya tha jab aapki 2–3 lakh ki revenue thi,” recalling his earlier interaction with the founders when the business was still at a very nascent stage.
Appreciative of the brand’s focus-group testing and rising demand from Tier 2 and Tier 3 cities, and noting revenues of ₹6 crore within just seven months with a projected ARR of ₹15 crore, Namita Thapar was keen to understand the scale of Krvvy’s growth. She pointedly asked, “1 crore se 15 crore kaise?” (“From ₹1 crore to ₹15 crore—what’s the secret?”). Namita also aligned with the brand’s purpose of making shapewear a part of everyday innerwear for Indian women, grounded in a comfort-first ethos, as the founders laid out their growth story and execution playbook.
Positioned as a function-first brand designed for “Indian body types at an Indian price point,” Krvvy’s broad product range spans innerwear, shapewear, bodysuits, and accessories. All the sharks were highly impressed by the premium feel and quality of the product, with 65% polyamide and 35% spandex.
On Shark Tank India, the founders’ belief that innovation lies in listening closely to consumers shaped a pitch that balanced ambition with practicality. With fresh backing in place, the brand now aims to accelerate its growth roadmap, while launching new products and plans to open experience-led stores within the next year. The deal marks a significant milestone for a young brand that entered the Tank with a bold idea and walked away with investor conviction.
