- “Every jewel tells a story that connects the past to the present.”
- A fusion of tradition and modernity to be showcased on 17th and 18th April at Fortune Hotel
TIL Desk Lucknow:
The city is set to witness a unique blend of royal elegance and contemporary vision. “Mehrunisa by Shamitta” is bringing its exclusive jewellery exhibition to Lucknow. The exhibition will be held on 17th and 18th April at Fortune Hotel, Jopling Road, where heritage craftsmanship will meet modern aesthetics. Classic royal designs have been reimagined in a fresh, contemporary style.
Founded & Designer, Shamitta Sharma, Mehrunisa focuses on reviving traditional Polki and Jadau jewellery in a new and refreshing way. Shamitta is especially known for her exquisite bridal and statement pieces. For the past three decades, Mehrunisa exhibitions have been organized across various cities in India and internationally. The brand is renowned for its Polki and diamond fine jewellery that beautifully combines royal craftsmanship with timeless classic designs in a modern form. Shamita Sharma is widely appreciated for her creativity and dedication to reviving heritage art forms.
Speaking about the exhibition, Shamitta Sharma said, “At Mehrunisa, every piece of jewellery is not just an ornament, but a legacy. My effort is to keep our traditional art alive and make it equally special for today’s women.”
The exhibition will feature exclusive Polki bridal jewellery, antique gold and Jadau collections, along with diamond and statement pieces.
In addition, there will be an elegant range of lightweight and beautiful jewellery suitable for everyday wear.
From wedding jewellery to festive and contemporary designs, the exhibition offers a specially curated collection for every occasion. A highlight of the event is the opportunity for visitors to interact directly with designer Shamita Sharma and receive personalized styling advice.
Mehrunisa’s core strength lies in promoting traditional craftsmanship. Techniques such as Jadau, Polki, and intricate hand engraving are being revived, while new artisans are also being trained in these traditional skills. Every piece is crafted in hallmarked gold and set with certified stones.
