TIL Desk Lucknow:
One of India’s leading Ayurvedic and natural healthcare companies, Dabur India Limited, has announced its ambitious new campaign, “Hajmola Masti Ki Pathshala.” The large-scale initiative is designed to promote the importance of physical activity, fun, and outdoor play among school children, aligning with the cheerful and playful identity of the Hajmola brand.
The campaign is being rolled out across Uttar Pradesh and West Bengal, covering 550 schools in 20 major cities and aiming to benefit over 250,000 students. As part of this initiative, an event was organized today at Bal Nikunj Inter College, Mohibullapur branch in Lucknow.
The program featured fun games and engaging activities to encourage students to overcome lethargy and actively participate in physical play. Special sessions by health and fitness experts were also conducted to raise awareness about overall wellness. The event was attended by chief guest Dr. R.C. Upreti, who addressed hundreds of students about the benefits of fitness and an active lifestyle.
Other notable attendees included Dinesh Kumar, Corporate Communication Manager at Dabur India Limited; H.N. Jaiswal, Manager of Bal Nikunj School; and Principal Bhagwati Bhandari, along with several other dignitaries.
The “Masti Ki Pathshala” campaign has been thoughtfully designed with a mix of entertaining and educational activities. It emphasizes fun-based learning through games, while also including expert-led sessions for students, parents, and teachers. These sessions highlight the importance of daily physical activity for a child’s holistic development, focusing on benefits such as improved concentration, better metabolism, and enhanced digestion.
Shriram Padmanabhan, Director – Marketing at Dabur India Limited, said, “Through ‘Masti Ki Pathshala,’ we are combining fun and fitness. Today, children are spending more time indoors. With this campaign, Hajmola aims to encourage them to return to outdoor play, which is essential for both their physical health and digestive well-being. We want to nurture a generation that understands the importance of fun and physical effort in daily life.”
Dr. R.C. Upreti added, “Physical activities are not only essential for keeping the body fit but also play a crucial role in the mental and emotional development of students. Regular movement activates elements in the brain that enhance sharpness, improve concentration, and boost memory, helping children perform better academically. In today’s screen-driven world, outdoor play is vital for reducing stress and maintaining mental balance.”
Prabal Walia, Category Head – Healthcare OTC at Dabur India Limited, emphasized, “Hajmola’s ‘Masti Ki Pathshala’ is not just a brand campaign; it is a significant step toward promoting holistic wellness among children. Including physical activity is based on scientific reasoning, as it helps improve the digestive system. Our goal is to create a lasting and positive change by fostering a culture where play and fitness become an integral part of everyday education.”
The initiative reflects Dabur’s commitment to encouraging healthier lifestyles among young individuals by making fitness both enjoyable and meaningful.
