TIL Desk Bollywood/ Actor-turned-director Konkona Sensharma said though she feels at home in the space of independent cinema, it is difficult for her style of filmmaking to succeed without alternative marketing strategy.
The 37-year-old filmmaker, who presented her directorial debut “A Death in the Gunj” at this year’s Dharamshala International Film Festival, said small budget independent films need to work out a viable business model so that they continue to be made in future.
“I think I would be comfortable in this zone. I don’t see myself making something big in that sense. I’d like it to be small. But I’d like it to be worthwhile for the people who are putting so much effort (giving their time to a film like this) at one time. It is after that when you’re going in for distribution and PR that it begins.
“How can you compete with films who have so much budget? And it’s done through songs, that’s the format. You have to come out with a song to reach out to people. So we have to find other ways to advertise a film without songs,” Sensharma said.
