TIL Disk Bollywood/ As the catchy signature song “Neruppu (fire) Daa” of the superstar’s latest flick Kabali becomes a rage amongst fans, gossip and juicy discussions are making the rounds. Will this movie be similar to Rajinikanth’s much acclaimed blockbuster Basha? Will the box office records measure up to at least Enthiran, the last biggest hit of the Super Star? What would be the theme of this ‘neruppu Kabali’ ? What are the economics behind this giant marketing wheel that could be setting in motion a high impact trend?
Big brand endorsements have been latching onto Kabali fever. Air Asia and Airtel have jumped onto the Kabali bandwagon while radio FM stations are pitching in feverishly, offering free tickets for an SMS from a listener. Fans hoping to get lucky don’t mind their dimes spent for an SMS, and the mobile services are ringing in a fortune as the total number of SMSs have crossed over one lakh. “Neruppu Da” seems so appropriate as Kabali fever catches fire wherever it touches.
Ticket prices for the first two or three days have gone from Rs 300 to Rs 500 in many places except multiplexes in Chennai city. While corporate and IT firms have made bulk bookings, theatres restricted under a slab of Rs 120 slyly instigate viewers to buy the tickets for Rs 500, for a ‘package’ of popcorn, snacks and soft drinks along with a Kabali ticket.
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