TIL Desk/Business/Anand/ The Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which owns Amul brand, has sent a legal notice to Google India on fraudulent practices it claims to have found being carried out by individuals and organisations using the latter’s platform.
The notice was issued to Google India Pvt Ltd on January 10 regarding individuals/organizations using Google platform for fraudulent practices, according to official statement on Wednesday. Google India operates as a non-exclusive re-seller of Google LLC’s AdWords program in India.
GCMMF Managing Director R.S. Sodhi said, “They (Google) have benefited from Google Search advertising campaigns, which are being misused to scam innocent individuals in the name of Amul in India.”
The statement said a series of fake business-to-business (B2B) campaigns regarding Amul Parlors, Distributors was being circulated through fake websites using Google Search ads since September 2018. These made fake promises of business opportunity with Amul. “Many Indians across the geography of India and age group have been robbed of their hard earned money,” Sodhi asserted.
