Swara Bhasker: The business part of a film should not overpower the storytelling

TIL Desk Bollywood/ Actress Swara Bhasker says the constant emphasis on a films box office collection is damaging the art of cinema. “The whole system of emphasising the opening weekend business of a film is damaging the art of cinema. I believe there is no connection between the box office collection and the value of a film or to the artistic part of it,” Swara said during a session at ActFest here on Saturday.

“I understand that cinema is an art that involves a huge amount of finance and it demands a steady economy… But the business part of a film should not overpower the core of a cinema — storytelling,” the actress said.

The “Veere Di Wedding” star continued: “Some of the cult films were flops at the box office when they were released. Now, when we revisit those films, we call them classics. I think this system needs to be changed.” Swara expressed her views during a session with filmmaker Raj Kumar Gupta along with film critics like Rajeev Masand.