TIL Desk/Business/New Delhi- Colors’ reality show Bigg Boss has attracted six commercial partners, with the presenting sponsor having signed on as early as six months ago, despite the show being in its tenth season. The total sponsorship revenue for the show is Rs 140-145 crore.
This season of Bigg Boss will have Parle Appy Fizz as the presenting sponsor while Oppo Cameraphone has been roped in as “powered by” sponsor, Maruti Suzuki Swift the “driven by” sponsor and UC Browser as “trending” partner. Clean and Dry and Garnier Men Face Wash are associate sponsors.
Snapdeal, last year’s presenting sponsor, bowed out in keeping with the trend of e-commerce firms rationalising expenditure on marketing, this is the third consecutive year of association of Bigg Boss with Oppo and Maruti Suzuki and over 7 years with Garnier Men Face Wash. The cost of the show, for the duration of three months, is expected to be Rs 150 crore, making it one of the most expensive shows in the country.
