CEAT Tyres makes foray into PPE segment, launches S95 mask

TIL Desk/Business/New Delhi/ RPG group company CEAT Tyres on Monday announced its foray into the personal protective equipment (PPE) segment with the launch of anti-pollution S95 mask, GoSafe, amid an increasing number of COVID-19 cases in the country.

The six-layered washable and reusable mask, priced at Rs 249 per unit, are available across its exclusive branded stores ‘CEAT Shoppe’ and also on various e-commerce websites, the company said in a release.

“CEAT Tyres has introduced the GoSafe S95 face mask to help India stay safe. With this, the company has made a foray into the PPE business in line with its commitment to safety,” the tyre maker said in the release.