Mercedes to launch 15 new models in India

TIL Desk/Business/New Delhi/ Starting from April this year, Mercedes Benz India will launch 15 new models in 2021 as it seeks to strengthen its hold in the luxury car market, a top company official said.

Riding on new launches and last year’s low base, the luxury car market leader expects to grow 40 per cent in 2021 and 2022, said Martin Schwenk MD and CEO, Mercedes India.

Mercedes is the second luxury carmaker, after Audi, that is set to embark on an aggressive model launch programme in the new calendar year.

The Volkswagen Group company has lined up a dozen new models for various segments it said on January 4. The roll-outs come on back of a year that was marked by an unprecedented fall in sales for luxury carmakers as the Covid-19 pandemic battered the economy and sapped the purchasing power.