TIL Desk/Business/New Delhi/ As India grapples with the raging pandemic amid seismic shifts in consumer behaviour, a new survey on Tuesday said that Zomato has emerged as the most-trusted brand, followed by Amazon Prime Video and Amazon marketplace, in the country.
Over the course of the pandemic year, consumers prioritised online food delivery, pharmacy, entertainment, digital payments and OTT, among others, according to market research firm CMR’s ‘Alpha Brands 2021′ listing.
“As a consequence of the pandemic, brands that have been able to consistently deliver across all consumer-facing touchpoints win big. In the better normal, brands would need to integrate and be indispensable in every aspect of consumer lives,” said Satya Mohanty, Head-Industry Consulting Group, CMR.
