TIL Desk/Business/New Delhi/ The entry of SoftBank-backed Ola into the electric scooter (e-scooter) segment is set to power up the overall market and perhaps fast-track the adoption of battery-operated vehicles.
But for manufacturers of internal combustion engine (ICE)-powered two-wheelers, such as Bajaj Auto, Hero MotoCorp, and TVS Motor, it will be a double whammy.
Not only will they have to contend with the aggressive pricing of Ola’s scooter and incur a loss at each unit of the e-scooter sold, the volumes of their regular (ICE) models, too, could feel the squeeze, observed analysts.
Ola is expected to price its e-scooter in the range of Rs 85,000-1.1 lakh. The price range is one that accounts for 70 per cent of the conventional ICE scooter sales in the country.
Large listed two-wheeler makers, part of the world’s larges two-wheeler market, are positioning themselves to benefit from the anticipated electric vehicle (EV) adoption, according to a research report by Emkay Global.
