Maserati eyes Tier-II, III cities to strengthen presence in India

TIL Desk/Business/New Delhi/ Italian carmaker Maserati is targetting India’s tier II and III cities, which are proving to be catalysts in spurring demand for super luxury brands, as it looks to strengthen foothold in the country, according to a senior company official. The company, which re-entered India in 2015, has also overhauled its after sales and service support as part of its renewed focus on customer experience.

“Maserati has seen a hike in demand in smaller cities although traditionally we enjoyed steady patronage in the metros.”Even though the expansion in terms of physical network presence in these cities depends on our partners,” Maserati APAC head Bojan Jankulovski told in an emailed interview.

Replying to a query on the company’s plans for expansion in India, he said, “Maserati is pushing for the demand for its product offerings in Tier-II and Tier-III Indian market…India is an extremely diverse country.”