TIL Desk/National/New Delhi/ Baba Ramdev’s Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it.
The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products. Confirming the development, Patanjali spokesperson S K Tijarawala told: “We are considering this”.
“This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective,” he said. However, Tijarawala also added that the company is yet to take a final call on the issue. “We have to take a final decision, whether we would take it or not,” Tijarawala added.
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