* Actress Mouni Roy inaugurates the new showroom as the brand opens four new stores across different cities on the same day.
* The brand strengthens its presence in the state capital, targeting 30 stores nationwide by March 2028.
TIL Desk Lucknow :ЁЯСЙAisshpra Gems & Jewels, a renowned jewellery brand known for its legacy, quality and trust, inaugurated its third showroom in Vrindavan Yojana, Lucknow. The inauguration ceremony, attended by actress Mouni Roy, marked another significant step in strengthening the brand’s presence in the capital of Uttar Pradesh. On the same day, the company opened four new showrooms in Lucknow, Bahraich, Mirzapur and Bettiah, Bihar. Established in Gorakhpur in 1940, the prestigious jewellery brand considers the new Lucknow showroom an important milestone in its expansion journey. The occasion was attended by Atul Saraf, Director, Aisshpra Gems & Jewels, and Harihar Singh, the Lucknow franchise owner.
The launch of the new showroom in Vrindavan Yojana, Lucknow, comes at a time when Aisshpra Gems & Jewels is expanding its retail network. Along with Lucknow, new showrooms were inaugurated in Bahraich, Mirzapur and Bettiah, Bihar, on the same day. With these four inaugurations, the brand’s operational store count has increased from 16 to 20. Construction of three additional showrooms is underway, while the company aims to have 30 operational stores by March 2028. With the opening of its new showroom in Bettiah, the brand has also made its first entry into Bihar.
The new Lucknow showroom will offer customers an extensive range of gold, diamond and silver jewellery. Alongside traditional and bridal collections, customers will also find contemporary designs suited to modern tastes. The showroom features a dedicated store-in-store section for Aisshpra’s lifestyle jewellery brand, Jewel Story. The collection caters to teenagers, young adults and customers up to around 40 years of age, offering lightweight, contemporary and everyday-wear jewellery in purity levels ranging from 9 to 22 carats.
Speaking at the inauguration, actress Mouni Roy said, “Jewellery is a beautiful blend of Indian tradition and personal style. Being associated with a heritage brand like Aisshpra is a special experience. The new showroom in Lucknow will offer customers an attractive range of jewellery that brings together traditional elegance and contemporary designs.”
Mr Atul Saraf, Director, Aisshpra Gems & Jewels, said, “Since 1940, the trust of our customers has been our greatest asset. The opening of our third showroom in Lucknow is an important step in our expansion journey. Our endeavour is to provide customers with a shopping experience that reflects our brand’s legacy, quality and transparency.”
Mr Harihar Singh, the Lucknow franchise owner, said, “It is a matter of pride for us to be associated with Aisshpra Gems & Jewels. We aim to provide customers in Lucknow with an extensive choice of traditional, bridal and contemporary jewellery, along with a quality-driven and trustworthy shopping experience.”
To celebrate the inauguration of the new showroom, special offers have been introduced for customers. Subject to applicable terms and conditions, customers can avail of discounts of up to 30% on making charges for gold jewellery and on diamond prices.
Aisshpra Gems & Jewels places Trust, Integrity and Ethics at the core of its business philosophy. Through its collections of gold, diamond and silver jewellery, along with its lifestyle jewellery brand Jewel Story, the company focuses on striking a balance between traditional heritage and modern lifestyles. The inauguration of its third showroom in Lucknow marks an important step towards expanding the brand’s reach and strengthening its connection with customers across the state capital.
