TIL Desk Bollywood/ He says, “‘Pathaan’ has been designed to deliver the biggest action spectacle that audiences cannot even expect to see from the Hindi film industry. We are carefully and strategically building the entire campaign to engineer some of the biggest moments for fan hysteria around ‘Pathaan’.”
“So, the date announcement video plays to the gallery big time. We knew that the fans were really thirsty for us to announce the film, given we had kept a lid on it for way too long.” Siddharth explains what was kept in mind while crafting the announcement video.
He says, “We have the most loved superstar of our generation, Shah Rukh Khan, with us. It is an honour and a responsibility for all of us. So, we really can’t misstep at any point and we ensured that this video was bang for the buck for everyone who was eagerly waiting for SRK to announce ‘Pathaan’!”
“Add to that, we have the biggest female superstar of our country, Deepika Padukone in the film. This makes Pathan even more exciting as SRK and DP have delivered historic blockbusters.”
Also read: SRK Pathaan: Deepika has a fierce role that will blow everyone’s mind, director
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