TIL Desk Lucknow:👉SOCIAL, India’s favourite neighbourhood café has arrived at Hazratganj, one of Lucknow’s most iconic and bustling neighborhoods. Known for blending heritage with modern quirk, SOCIAL’s 55th outlet, which can host 500 guests, has reimagined an old Haveli into a space that honors the city’s cultural history while being bold and contemporary.
SOCIAL, which began a decade ago, is renowned for its unique café-bar experience. By day, it serves as an all-day café offering great food, and coffee and transforms into a high-energy space once work hours end. The brand will bring this distinctive atmosphere to Hazratganj, with its signature blend of creativity and vibrant offerings.
Inside, the new Hazratganj SOCIAL fuses the historical with the contemporary. Heritage windows, ‘Lakhori’ bricks, and intricately crafted Awadhi architectural features like jharokhas, 4-post beds, and arches are beautifully restored, adding depth and character to the outlet. Throughout the space, guests will find infusions of artworks inspired by Lucknow’s rich history with a classic serving of the SOCIAL quirk quotient. Neighbouring the iconic Imambaras, SOCIAL invites guests to savour a dining and party experience soaked in cultural charm and architectural elegance.
Housed atop a two-floor structure, SOCIAL offers Lucknow a rooftop experience like no other – the SOCIAL Chhatt – where ‘The City of Nawabs’ charm unfolds before your eyes. From the terraces to the grand views of the General Post Office, it’s the perfect spot to chill, soak in the vibe, and embrace the city’s beauty from above.
The term “ganjing” holds a special place in Lucknow’s heart—it’s the local slang for strolling, shopping, and hanging out in Hazratganj. Ganjing is not just an activity, but a beloved part of the city’s social fabric, representing the leisurely exploration of this vibrant district. By opening in Hazratganj, SOCIAL becomes part of this tradition, offering a new space for the city’s residents to unwind, socialize, and create fresh memories—all while honoring the timeless essence of “ganjing”.
“Hazratganj is the heart of Lucknow, and there couldn’t be a better place for SOCIAL to make its debut in the city. It’s got that perfect mix of rich history, vibrant culture, and a unique blend of old-world charm with modern energy. Hazratganj has always been a favorite hangout for locals and visitors, and SOCIAL fits right in with its own twist of heritage meeting hustle. It’s where tradition and contemporary lifestyles come together—just like SOCIAL’s vibe of blending local culture with something bold and new,” said Riyaaz Amlani, Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd.
Adding to this, Arshad Syed, Executive Director, Impresario Entertainment & Hospitality Pvt. Ltd. said, “This is a significant milestone for me, as Lucknow is my home and has been an inspiration in so many ways throughout my life. Hazratganj SOCIAL will bring alive everything that SOCIAL stands for—a vibrant space where people can connect, celebrate, and experience the unique blend of culture and creativity that makes this city so special. It’s a place where the past and present come together, where local stories are honored, and new memories are made, capturing the essence of Lucknow in every corner.”
The food menu at Hazratganj SOCIAL is certain to delight everyone! Guests can dive into a feast of all-time favorites like the delicious China Boxes, Loaded Nachos, Baida Roti, and the iconic Butter Chicken Biryani. The menu also brings the exclusive Local Heroes selection, crafted just for Lucknow, featuring irresistible options like Truffle Broccoli Malai Tikka, Meeng Chapli Kebab, and Boti Kebab, alongside the bold and flavorful Epic Lahori Kadais with mutton, chicken, or soya chaamp. Adding a local twist, there’s also a tempting selection of chaats, including Amchoor and Anaar Paapdi Bhalla, Khasta Methi Chutney Chaat, Kale and Paalak Patta Chaat, and more capturing the vibrant flavors of Lucknow’s street food scene. For those with a sweet tooth, desserts like Croissant Ka Meetha and Mawa and Pineapple Halwa are sure to be a treat!
Fitting seamlessly into Hazratganj’s ganjing culture, SOCIAL offers a space where the city’s diverse crowd can connect, unwind, and celebrate what makes Lucknow so unique. The new SOCIAL will be the hub for Hazratganj’s communities to come together, a place where old stories are cherished, and new ones are created in the heart of Lucknow.
SOCIAL has also been dedicated to featuring new local talent and artists, creating some of the best music scenes and cultural experiences around. SOCIAL will bring this tradition to Lucknow, continuing to explore fresh talent and creative expressions that make Hazratganj SOCIAL the go-to destination for the city’s most exciting events.
So, whether you’re dropping by for a morning coffee, a late-night meal, or one of the many experiences in between, Hazratganj SOCIAL promises a fresh vibe every time. We are now open from 9 AM to 11 PM daily. You can visit us on the 3rd Floor, no. 26, MG road, Opp. Chief Post Master General, Hazratganj.
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ABOUT SOCIAL
SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.
ABOUT IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.
Impresario Entertainment & Hospitality Pvt. Ltd. (Impresario) was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts a network of 60+ restaurants across 20+ Indian cities. Alongside antiSOCIAL, its umbrella brands include scaled brands such as SOCIAL, Smoke House Deli, and Mocha, as well as boutique one-offs such as Slink & Bardot and Prithvi Café. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.
PRESS CONTACT
For any queries, please write to media@impresario.in
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