TIL Desk/Business/New Delhi/ The partnership with e-commerce major Amazon would help Shoppers Stop tap customers from non- metro markets and scale up its financial performance, a top official of the Mumbai-based retailer said.
The partnership would allow Shoppers Stop list its entire portfolio of over 400 brands on Amazon.in and vise-versa Amazon experience centres will be created across the physical network of the K Raheja Corp Group s retail arm.
The US-based retailer Amazon’s investment arm Amazon.com NV Investment Holdings LLC will acquire 5 per cent stake in Shoppers Stop for Rs 179.26 crore.
If I am able to drive my online sales growth and brick & mortar sales growth at much higher pace, it will directly help financial numbers, Shoppers Stop Customer Care Associate & Managing Director Govind Shrikhande told.
Terming it as a win win for both the formats , he added that it is a step in the direction of omni channel, where online and offline systems are integrated.
