TIL Desk/Business/Mumbai/ Alarmed at Reliance Industries Ltd’s ecommerce push in 2020 with online retail arm JioMart that will deliver groceries and other household essentials, Amazon India and the Kishore Biyani-led Future Retail Ltd (FRL), part of the Future Group, on Monday announced long-term agreements to expand the reach of Future Retail stores and consumer brands through the Amazon India marketplace.
Amazon India will become the authorised online sales channel for Future Retail stores and FRL will ensure the participation of relevant stores on the Amazon India marketplace, and its programmes, the companies said in a statement. The agreements focus on key categories like grocery and general merchandise and fashion and footwear.
Future Retail currently attracts over 35 crore footfalls across its retail network like Big Bazaar and Foodhall. “Amazon and Future Retail share common values of serving customers everywhere in the best possible manner,” said Biyani, Chairman and Managing Director, Future Retail Ltd. “This arrangement will allow us to build upon each other’s strengths in the physical and digital space so that customers benefit from the best services, products, assortment and price,” he added.
