Amazon India signs agreement with Silk Mark Organisation of India

TIL Desk/Business/New Delhi/ Amazon India on Wednesday said it has inked an agreement with the Silk Mark Organization of India (SMOI). As part of the Memorandum of Understanding (MoU), Amazon will launch an exclusive Silk Mark Store with Silk Mark labelled products through multiple sellers associated with the organisation, a statement said.

Through this collaboration, Amazon.in will have a significant impact on the lives of numerous weavers and craftsmen associated with more than 4,200 Silk Mark authorised users across the country, it added.

Amazon India will showcase over 3,000 products initially and customers will get access to Silk Mark assured genuine 100 per cent pure silk products like sarees, dress materials, salwar kameez sets, scarves, stoles, jackets, shirts, ties, among others, it said.

“The exclusive Silk Mark Store on Amazon Karigar and Amazon India bazaar is in line with the Go Digital mandate of the government and will help over 4,200 Silk Mark authorised users spread across India reach millions of Amazon customers,” Central Silk Board CEO Rajit Ranjan Okhandiar said.