TIL Desk/Business/Barcelona-India’s largest mobile operator Bharti Airtel has said the new tariff announced by Reliance Jio is very aggressive and unsustainable, and the industry will respond to it with more competitive plans and additional data offerings.
Airtel had yesterday waived roaming charges to compete with free voice calls and roaming offered by Jio. The Mukesh Ambani-controlled company has not only promised to match the best mobile data usage plan in the market but add 20 per cent more data to it.
“Tariffs that they (Jio) have announced are still very aggressive, which means you got to respond. You got to do more packages… you have to throw in more data. All those things need to be done,” Bharti Airtel Chairman Sunil Mittal told reporters here.
Jio, which has spent USD 25 billion on its 4G wireless data network, will terminate free data plans from April 1 but has offered customers the option of signing up for a Jio Prime membership for Rs 99 to continue using unlimited services for a year by paying Rs 303 every month.
