TIL Desk/Business/New Delhi/ As Meta doubles down on its monetisation drive across its family of apps, its Founder and CEO Mark Zuckerberg has said that JioMart on WhatsApp in India is going to be a big opportunity for the paid messaging market.
During the company’s Q3 earnings call, Zuckerberg said that paid messaging is another opportunity that we are starting to tap into. “We launched JioMart on WhatsApp in India, and it’s our first end-to-end shopping experience that shows the potential for chat-based commerce through messaging,” Zuckerberg told analysts.
“So between click-to-messaging and paid messaging, I am confident that this is going to be a big opportunity,” he added. In August, Meta and Jio Platforms launched an end-to-end shopping experience, where users can shop from e-commerce platform JioMart via using WhatsApp chat. The new experience will enable the customers to browse the JioMart catalog, add products to the cart and make purchases all within WhatsApp.
