TIL Desk/Business/New Delhi/ Maruti Suzuki India is eyeing a leadership position in the SUV segment as it continues to add new products across various sub segments, a top company official said on Wednesday. The country’s largest carmaker has bolstered its presence in the high volume entry and mid level SUV segments with new Brezza and all new model — Grand Vitara. “In every segment except SUV, we are the market leader by a distance.
“It is only in the SUV that we are behind, so we need to catch up. Clearly, we have to become number one in the SUV space also,” Maruti Suzuki India MD and CEO Hisashi Takeuchi said in an interaction on the sidelines of the global unveiling of Grand Vitara. He was replying to a query whether the auto major, which has leadership position in the hatchbacks, sedans and MPVs, also eyes pole position in the robustly growing SUV segment.
Takeuchi noted that the SUV market is tough as there were already 56 products competing with each other. “It (segment) is getting bigger and bigger and so the competition is also getting intense,” he said, adding that while the competing brands have many products in the SUV segment, MSI is trying to catch up now with new product interventions.
