TIL Desk/Business/New Delhi/ Alto, the Maruti brand synonymous with small cars, introduced the new generation K10 on Thursday, aiming to consolidate its position further amid shrinking demand for hatchbacks. With prices starting at Rs 399,000 and going up to Rs 533,500 (for manual transmission), the new model claims fuel efficiency of 24.90 km per litre.
The Japanese car maker, which has been selling 100 Altos every hour for the last 22 years, had discontinued the model in February 2020. From Thursday, Maruti began selling the new K10 alongside the Alto 800. It comes with both five-speed manual and automatic gear shift and boasts a peppier engine, better looks, and more bells and whistles than the earlier generation.
The annual run rate of the older Alto K10 was 65,000-80,000 units per annum. It remains to be seen whether the buyers will lap up the new version in the same manner. Positioned between the Alto 800 and S-Presso, Maruti is prepared for some of the K10 sales occurring at the cost of S-Presso.
Also read: Time ripe to enter electric 4-wheeler space: Anand Mahindra
For the latest news, follow tvindialive.in on Facebook, and subscribe to our Youtube channel
