TIL Desk/Business/New Delhi/ Telecom and digital communications major Reliance Jio is the strongest brand in India, according to the latest report on Indian brands by Brand Finance. Jio is also the world’s strongest telecom brand, as per Brand Finance.
The report noted that despite being founded only in 2016, Jio has quickly become the largest mobile network operator in India and the third largest mobile network operator in the world, with almost 400 million subscribers.
Known for its affordable plans, Jio took India by storm, offering 4G to millions of users for free and simultaneously transforming how Indians consume the internet — known as the ‘Jio effect’, it said. As brand strength is one of the key drivers of brand value, this year Jio also counts among the top 10 most valuable brands in India for the first time.
Savio D’Souza, Valuation Director, Brand Finance, said: “The dominance of the Jio brand across the nation is evident from the results of Brand Finance’s original market research. Jio scores highest in all metrics — consideration, conversion, reputation, recommendation, word of mouth, innovation, customer service, and value for money — compared to its telecom competitors in India.”
