TIL Desk/Business/Seoul/ Rolls-Royce Motor Cars on Friday unveiled the brand’s first all-electric model, named Spectre, in South Korea as it sees further room to grow in Asia’s fourth-biggest economy. South Korea is the first country for the British carmaker to introduce the battery-powered model among Asia-Pacific countries, Rolls-Royce said in a statement.
The fully electric Spectre is available at a starting price of 620 million won ($486,000) in Korea, with the price going up depending on options. Rolls-Royce has received the highest number of preorders in the fast-growing and important Korean market in the region, the company said without giving the pre-order figure.
The ordered Spectres will start being delivered to Korean customers in the fourth quarter, the company said. Rolls-Royce’s sales growth in Korea depends on several factors, such as the country’s economic situation and the number of businessmen, which is growing rapidly, Irene Nikkein, regional director of Rolls-Royce’s Asia-Pacific operations, told reporters on the sidelines of the unveiling event.
