TIL Desk/Business/Mumbai-Tata Motors, struggling with its passenger car business for many years now, today launched the much-awaited SUV, the Hexa, positioning it as a lifestyle off- roader with an attractive pricing of Rs 12.08 lakh and upwards. Given the introductory pricing that goes up to Rs 17.43 lakh for the top-end automatic version, the all new Hexa, which has been in the making for the past two years, is set to give a tough fight to the likes of the industry leader Innova, Mahindra XUV 500, Maruti’s Ertgia among others.
The Hexa, mounted on 2.2 liter diesel engine and being produced from Tata Motors’ flagship Pune plant, comes in six variants – three each in manual and automatic options and offers an ARAI-certified fuel efficiency of 14.4 kmpl. Launching the seven-seater mean machine, Tata Motors Managing Director and Chief Executive Guenter Butschek described the Hexa as the flagship model.
The Hexa is the fourth model and the first all new SUV under its revival plan tagged as HorizonNext strategy launched around five years ago. Based on Tata Motors’ ‘Impact Design’ philosophy which uses elements created across Tata Motors Design studios in Britain, Italy and India, the Hexa is the second model from this platform after the highly successful compact car Tiago launched last April.
