TIL Desk Lucknow/ Skechers, The Comfort Technology Company™ and American performance and lifestyle footwear brand, today kick-started an on-ground challenge in Lucknow, at the Phoenix Palassio with actress Ananya Panday. The Skechers GO RUN Beat My Speed Challenge invites participants to run on a treadmill at a speed of 16 km/hr for 3 minutes.
The two-day event began with Ananya Panday herself running on the treadmill, followed by marking the challenge open to Lucknowites to try and beat the speed! The Skechers GO RUN Beat my Speed Challenge is a part of a larger Skechers initiative to travel to different cities across India to promote fitness through maximizing engagement and helping consumers stay motivated to head a healthier lifestyle.
Commenting on this, Rahul Vira, CEO, Skechers South Asia said, “Skechers believes that each individual is limitless given the right environment and push to be healthy. Skechers has become synonymous with comfort and fitness and together with Ananya, we hope to inspire the youth in a more engaging way. The Skechers GO RUNChallenge puts a competitive spin on the cause which is sure to motivate people to join us on this mission.”
Bollywood celebrity and Skechers Brand Ambassador, Ananya Panday, who inaugurated the challenge in Lucknow today said, “Being a firm believer of leading a healthy lifestyle, it was an absolute pleasure to participate in the Skechers GO RUN Beat My Speed Challenge. I personally love Skechers, and this inspirational campaign to raise awareness towards being fit is something I am really happy to be a part of! I hope this challenge inspires more people to try and become more active and cultivate the habit of walking and running on a daily basis.”
The Skechers GO RUN Beat My Speed Challenge will be open to on-the-spot registrations. Participants can win goodies and hampers from Skechers. The event will be a two-day affair from 29th April to 30th April from 5 PM onwards at Phoenix Palassio, Lucknow.
About Skechers South Asia Pvt. Ltd and Skechers USA, Inc.
Skechers South Asia Pvt. Ltd is a subsidiary of Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and4,308Company- and third-party-owned physical retail stores.
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