TIL Desk Entertainment/ Some imprisonments break you, while some make you tougher. One realizes the value of freedom only when one is locked up. Witness this for the first time in India, as MX Player – India’s entertainment super app& streaming giant ALT Balaji,announce the biggest and the most fearless reality show – Lock Upp: Badass Jail, Atyaachari Khel. In a never-seen-before reality show, 16 controversial celebrities will be put together in a lock up for months and will be stripped of their amenities. Adding to it, the Queen of Bollywood Kangana Ranaut will step in as a fiery host of the show.
Lock Up promises to be an engaging captive reality show with all the ingredients that will keep you glued to your seat. A daring celebrity host, compelling tasks, dramatic fights, and an interesting mix of contestants who will do anything & everything to survive in the jail is the perfect amalgamation of entertainment.
At the press conference, Karan Bedi, CEO – MX Media along with Content Queen Ekta R. Kapoor announced the feisty Kangana Ranaut as the host for this first of its kind format. Also gracing the event were ALT Balaji Group COO – Zulfiqar Khan, Nikhil Gandhi – COO, MX Media and Mansi Shrivastav, SVP and Head – Content Acquisitions, MX Player who were present while unveiling the logo of this dynamic show.
The Queen of Bollywood Kangana Ranaut quipped:“I am thrilled and excited for foraying into the OTT with such a unique and brilliant concept. The scale and reach of both ALTBalaji and MX Player are massive. I am sure this show will give me a great opportunity to get in touch with my fans and entertain them as the host of Lock Upp. I want to thank the boss lady Ekta for always being by my side, she has always been someone I admire and respect a lot. I am glad that she is there with me for my OTT debut as well. To all my fans out there, get ready for the most FEARLESS show ever!”
MX Player and ALTBalajiwill livestream this show 24×7 on their respective platforms and will have the audiences interact directly with the contestants. The audiences will be empowered to punish or award their chosen contestants and even play ‘Khabri’ to some of them. Produced by Endemol Shine India, the show premiers on MX Player & ALTBalaji from 27th February 2022.
