London based Gen Z brand WK Life unveils new store in Lucknow

TIL Desk Entertainment/ London based Gen Z brand WK Life unveiled its 16th store in India. Announcing the opening of the second Lucknow store was a strategic decision made by the brand after looking at the massive response and support by local customers. The brand new second store will be unveiled at Phoenix Palassio Mall, Lucknow and will have bigger space and size then the previous launched store situated at One Awadh Center Mall, Lucknow. Seeing the demand, the newly launched lifestyle store will cater to fulfill the needs of the masses as its moving to bigger mall with bigger store and twice the collection then the previous one.

Through the launch, the store aims to create everyday gadgets and lifestyle products readily available at the door step for the youth which resonates with their style and preferences. The brand establishes its presence with an extensive range of electronic items and utility products which include bluetooth speakers, headphones, wireless chargers, bluetooth mic, charging cables, mobile accessories, power banks, mobile cases, back packs, hand bags, kids fashion accessories, shower gels, scented candle and lip balms.

The brand, which forayed in India in October, 2018, has been very aggressive towards making its presence visible by opening 15 new stores in India since its inception (Delhi, Noida, Gurgaon, Jaipur, Lucknow, Mohali, Hyderabad and Guwahati) along with over 100 signed franchise which will go live in the next 3 months. Globally, the brand has its presence in 1,000+ stores, 18 factories, 75 patented designs in over 60 nations with employees more than 4,000. The brand has a huge potential and also through a massive approach has made it possible to establish their physical presence apart from having huge online visibility through leading ecommerce platforms.

“WK Life has touched million hearts of the consumers because of its trendy design sensibilities and premium quality. After the stupendous success of our first store in One Awadh Center Mall, Lucknow, we are confident that our second store in Gomti Nagar will be an apt destination for the brand. The location of the store at Phoenix Palassio is excellent, and we are thankful to the support of Sanjeev Sarin, Centre Director, Phoenix Palassio, and the entire mall management team for this help in setting up our store. We are looking at expanding rapidly across North India with more stores in the next few months for WK Life,” said Mr. Rohit Sahni, Co-founder, WK Life.