TIL Desk Entertainment/ Kangana Ranaut hosted, a first-of-its-kind captive reality OTT series, Lock Upp is leaving no stone unturned to entertain its viewers on MX Player and ALTBalaji. As the show crosses 200MN + views, MX Gold, a premium subscription service offered by MX Player, gave a once-in-a-lifetime opportunity to a lucky subscriber to be a ‘LockUpp Super Khabari’ on the renowned reality show. The ‘LockUpp Super Khabari’ winner Kashish Wadhwa, a 22-year-old MBA student from Mumbai, was the lucky one to have been chosen for this initiative.
On meeting her favorite contestant LIVE on the show, Kashish, the MX Gold ‘LockUpp Super Khabari’ revealed that the audience has been loving Anjali’s game with #Munjali still trending. During the conversation, Anjali mentioned Munawar and Zeeshan as strong contestants and named Poonam, the weakest of them all. Kashish took the opportunity and warned Anjali about the orange block contestants, mainly Kaaranvir, who is just acting like he’s on Anjali’s side. She revealed comments passed by Poonam that further cemented Anjali’s current thoughts about her behavior. The ‘LockUpp Super Khabari’ then advised Anjali to play with the blue block as the orange block is completely untrustworthy. This conversation proved quite insightful for Anjali as she got to know what other contestants felt about her.
Link: https://bit.ly/3OiYoPl
With this masterstroke in taking viewer engagement to the next level, MX Gold is certainly living up to its commitment to providing its audience with one of the best services. With the show nearing its finale, the controversial contestants are doing their best to survive this ‘Atyaachaarikhel’. According to the MX Gold ‘LockUpp Super Khabari’, Munawar, Anjali, and Azma are the ones who seem to be shining with their gameplay. The ‘LockUpp Super Khabari’ finds Munawar very real and the most entertaining out of the lot. She feels that Azma adds a lot of masala to the show while Anjali has really managed to change her game for the better.
Speaking on the announcement Mr. Abhishek Joshi, Business Head – SVOD & Head of Business Partnerships, MX Player says, “MX Player strives to ensure the most unique, engaging and entertaining content with zero interruptions and no ad breaks to its viewers. Personalisation helps us in connecting better with our viewers. Lock Upp has been a trendsetter, and by introducing MX Gold ‘LockUpp Super Khabari’, we aimed to elevate user experience and allow fans to meet their favorite contestants personally.
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