TIL Desk Entertainment/ India’s entertainment super app, MX Player is delivering on its promise of entertaining the audiences with back-to-back hit shows. After highly appreciated and loved shows like Samantar 2, EkThi Begum 2 and MatsyaKaand, its recently launched original series, Campus Diaries and Bhaukaal 2, are roaring successes. The youth drama Campus Diaries, which was released earlier this month has crossed 100 Mn views on MX Player in two weeks of its launch. Additionally, after the huge success of its last season, the crime thriller Bhaukaal 2 which released last week has received an overwhelming response and has also crossed 100 Mn views on the platform.
Elaborating on the success of back-to-back content wins for the platform, Gautam Talwar, Chief Content Officer at MX Player said, “We, at MX Player spend a lot of time mining insights from our core consumers that reveal their content preferences. This is an ongoing process and both data as well as qualitative analysis feeds into that consumer centricity. This enables us to engage and collaborate with passionate, authentic story tellers to cater to this massive audience base that we have at MX which penetrates the smallest of towns/villages in this country. Shows like Samantar 2, EkThi Begum 2 and Bhaukaal 2 which have multiple seasons along with MatsyaKaand and Campus Diaries which also now are progressing to successive seasons are testament that we have effectively managed to bring viewers fresh narratives that are lesser explored in the Indian OTT ecosystem.”
Campus Diaries is a 12-episodic web series which explores the roller coaster ride of five friends played by Harsh Beniwal, RitvikSahore, Srishti Ganguli Rindani, Salonie Patel and Abhinav Sharma along with Saloni Gaur as they navigate life on campus, going on various misadventures together. Speaking about the success of the series, actor Harsh Beniwal further added saying, “Be it leaving the audience in splits as a comedian or breaking the internet as a digital star, I always give my 100 percent to everything I do. But Campus Diaries has won me so much love and adulation from fans; it’s humbling to see the response our show has received and as an actor, nothing compares to this feeling. I truly couldn’t have asked for a better start to the year.”
Inspired by the life of IPS officer NavnietSekera, Bhaukaal 2 sees Mohit Raina reprise his role as the heroic S.S.P Naveen Sikhera, who puts service before self and brings alive the story of Muzaffarnagar, UP and its saga of lawlessness in 2003. The intriguing police drama is, undoubtedly, one of the biggest shows in this genre on Indian OTT platforms. The series also stars Bidita Bag, Siddhanth Kapoor, Pradeep Nagar, Gulki Joshi, Ajay Chaudhary, Rashmi Rajput and Late Major Bikramjeet Kanwarpal in pivotal roles.
For those who have missed these shows, you can watch them for FREE exclusively on MX Player:
Bhaukaal 2: https://bit.ly/Bhaukaal2
Campus Diaries:https://bit.ly/CDEp1
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