~ The show is set in the milieu of Lucknow and Actors Sumbul Touqeer Khan and Mishkat Varma visit the City of Nawabs to introduce audiences to this progressive narrative of a strong woman and her purpose of being an IAS Officer
The show premieres on 25th September and will air every Monday to Friday at 7.30 PM
TIL Desk Entertainment/ Sony Entertainment Television has been at the forefront of presenting stories of powerful characters that challenge prevailing stereotypes in the country. And now, with ‘Kavya – Ek Jazbaa, Ek Junoon,’ the channel brings viewers a compelling narrative of an inspirational character, Kavya – an IAS Officer whose ambition is to serve the nation and do right by the common man.
Television star Sumbul Touqeer Khan portrays the titular role, embodying the essence of a resolute and passionate woman who fearlessly makes difficult choices to stay true to her purpose of being an IAS Officer. She is joined by Mishkat Varma, who plays the role of Adiraj Pradhan, a genuine advocate of feminism who wholeheartedly celebrates their achievements and crosses paths with Kavya at the civil service academy.
The stars were present in the culturally rich City of Nawabs to shoot for an outdoor location as the show is set in the milieu of Lucknow. The backdrop adds more character to the storyline and hence, this visit holds a special place in the hearts of Sumbul and Mishkat, given its unique connection to the show’s setting.
“Kavya – Ek Jazbaa, Ek Junoon” premieres on 25th September and will air every Monday to Friday at 7.30 pm exclusively on Sony Entertainment Television.
Comments:
Sumbul Touqeer Khan, Actor:
“What drew me to Kavya, is that she is such an inspirational character. Kavya has one purpose in life: to be an IAS Officer and this purpose gives her the courage to face all the challenges that life throws at her. Kavya is not just a character, she is a representation of many women who endure experiences that test their resilience, but it is their unwavering purpose that leads them to achieve big feats. We had a wonderful time filming the show in this splendid city and Lucknow’s warm and welcoming people, known for their etiquette and ‘Tehzeeb’ (cultural refinement), made us feel at home. This city, truly is a trove of experiences waiting to be discovered.”
Mishkat Verma, Actor:
“I am so excited about the opportunity of playing Adiraj, a character which is so different from the male characters portrayed on Indian television. He is a ‘lazy genius,’ and his captivating charm is matched equally by his remarkable intellect. I personally believe in giving women the credit that they deserve and calling out inequality, which is a similarity that I found in Adiraj as well. I am really looking forward to the launch of the show and I hope that the people of Lucknow will shower us with as much love as they have while we shot in this city.”
About Sony Entertainment Television:
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path breaking content and innovation in the entertainment business.
Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan, Kathaa Ankahee and several others. Apart from these, socio-mytho and historical shows like Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, Punyashlok Ahilyabai amongst others have also enjoyed a positive viewership.
SET pioneered new waves in television programming with home-grown formats like Super Dancer, Superstar Singer and India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati and MasterChef India which redefined its weekday appointment viewership and has introduced viewers to a globally acclaimed business reality show with the launch of SharkTank India. Shows like Indian Idol, The Kapil Sharma Show, Comedy Circus and Dus Ka Dum have further strengthened its weekend leadership.
SET’s international feed is available across US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; Sony MAX, India’s premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD, Sony Sports Ten 4, Sony Sports Ten 4 HD, Sony Sports Ten 5, Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognized as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 28th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
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