TIL Desk Entertainment/ The Q Launches 2 New Shows ‘Dil Se Connection #ShoIka Ke Saath’, ‘Dil Se Connection #SambhAvi Ke Saath’. The platform brings Zara Hatke content with the announcement of 2 new shows and a content strategy revamp. The Q, India’s youngest Hindi general entertainment channel with a multi-platform presence is all set to spruce up its programming line-up with experience-based content that’s ‘Sabse Alag aur Sabke Liye’. Dil Se Connection #ShoIka Ke Saath’ starring Dipika Kakar Ibrahim, Shoaib Ibrahim & Dil Se Connection #SambhAvi Ke Saath starring by Sambhavna Seth & Avinash Dwivedi, are two shows which will surely strike a chord with the mass audiences with their unique content offering. Audiences admire their favorite celebrities on-screen and often shower them with love and adulation. But what often remains a mystery for them is how do these celebrities live? Do these celebrity couples also argue like us? Do they also go on long drives to get a break? Dil Se Connection ShoIka Ke Saath & Dil Se Connection #SambhAvi Ke Saath will show two celebrity real-life couples,
who are already popular in the social media space, taking the viewers through light-hearted and endearing experiences of their lives. It will give the audiences a glimpse of the life of celebrities, which one only wonders about. Dil Se Connection #SambhAvi Ke Saath will showcase celebrity couple Sambhavna Seth and Avinash Dwivedi portraying the sweet and sour chemistry between the duo. Dil Se Connection #ShoIka Ke Saath on the other hand will provide viewers a window into the lives of celebrity couple Dipika Kakkar and Shoaib Ibrahim and the sweet bond between the couple and their journey of building a lovely life with little joys of life. The two shows will launch on 18 th April and will air every Monday to Friday at 7 PM & 7.30 PM respectively only on THE Q channel.
The Q is already known to provide original and quality entertainment to India’s Free-to-air (FTA) market. With its new programming line-up, The Q aims to keep the viewers hooked and reach newer audiences especially those who prefer the television format or in areas where the internet is still not the primary viewing format. Under its’ revamping strategy, THE Q has launched 3 newly designed bands Pagalpanti, Badhiya Hai, Dhakad Kudis. While Pagalpanti is a sketch comedy with popular creators like Elvish Yadav, and Awanish Singh which targets young adults, Badhiya Hai is a family- oriented sketch comedy show with creators like BakLol amongst others. With an objective of introducing diversity across its sketch comedies, Dhakkad Kudis is an all-women creators’ led show which showcases the content of creators like Sanjhalika Shokeen, Sushma Chhikara, Charu Dixit. All these bands will fulfill THE Q’s promise of something for everyone.
Speaking on The Q’s renewed avatar, Simran Hoon, Chief Executive Officer, QYOU Media India said, “We have successfully broken the clutter with content that is different, relatable, and entertaining over the last year. Our audiences and advertisers have appreciated our unique storytelling approach, and have validated our digital to TV proposition. With this new avatar, we are stepping up our commitment to our viewers by making available content that
is rich, vibrant, and relevant. The Q’s new programming strategy is a reflection of our identity as a network. It consolidates content by experiences and offers viewers a new manner of consuming television. We will continue to innovate for our viewers and are sure that they will welcome The Q’s new experience-oriented style.”
