TIL Desk Tellywood/ The Q, India’s fastest growing Hindi General Entertainment channel has always offered its viewers content, which is differentiated, distinct yet relatable. Embarking on its next growth phase, The Q has launched a brand campaign titled ‘SabseAlag, SabkeLiye’for whichpopular actor Ravi Dubeyhas been roped in as the campaign ambassador.
Ravi has won the hearts of millions across the Hindi heartland with his portrayal of Jamai Raja and has subsequently won reality shows by showcasing some dare devil stunts. Ravi is one of the most sought-after name from the television Industry and has made a mark for himself with incredible choices in work. Thus, making him the most apt fit for The Qs ‘SabseAlag, SabkeLiye’ first brand campaign.
The campaign has launched with two interesting brand films that echo the channel’s proposition for its viewers and with integrated brand campaign the channel aims to deepen awareness, increase reach while strengthening the brand’s main proposition of being Zara Hatke.
An excited Ravi Dubey who is best known for his body of work spanning reality shows and super hit primetime dailies on being the face of the brand campaign, shared“I am delighted toassociate with THE Q on their first brand campaign as it resonated with me. While I have had the good fortune of working with various OTT platforms and GEC channels, I think what makes The Q so special and set apart from the clutter is its sheer aim to bring the best of digital content and creators to each and every household that understands Hindi. Contrary to what we think, there are still interiors of the country where there is paucity of hi-speed internet. The Q, living by its philosophy of entertaining its audiences brings the best from the digital world to the television screens and confines of the homes of these audiences.”
He further states,“Entertainment is the biggest binding factor and THE Qs unique multi-genre offering fromComedy to Drama to Animation to Thrillers, makes it the best recipe for you and your family’s entertainment and truly exemplifying its promise of being ZARA HATKE”
To furtherengage with its viewers and spread cheer, the channel will also run THE Q DEKHO SONA JEETOcontest that will give viewers an opportunity to win GOLD.The contest will integrate into the channel’s prime time and is specifically timed around year-end to give the viewers an opportunity to end their year on a celebratory note by getting a chance to win gold, daily.
The Q has further fortified its presence in the entertainment space by rolling out content with leading digital creators. It recently partnered with Elvish Yadav, Chetan Lokhande for ‘Maskari’, along with Faridabad Rockers and also strengthened its association with Baklol-Video. All these have been receiving wide appreciation. The Q is committed to innovating to create more opportunities for new shows and bring the best of digital talent to a national platform
Speaking on leading The Q’s growth, Simran Hoon, CEO at The Q said,“The last six months have been exciting and rewarding. We have not just brought the best of digital on to television, but have also given digital talent an opportunity to be on television.Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers.With our latest campaign ‘SabseAlag, SabkeLiye’ we aim to take our commitment further, attract new viewers and challenge us while staying true to our Zara Hatkebrand proposition.”
With a growing library of over 850 programs, the channel has reached an audience base of over 712 million via 122 million television homes with partners including DD Free Dish (34), TATA Sky (175), AIRTEL DTH (137), DISH TV (128), D2H (153), GTPL (16 / 117), Hathway, DEN and Siti Cable Network; 232 million users on mobile and digital platforms including Snap, JioTV, Amazon Fire TV, Chingari, Samsung TV Plus and MI TV and millions of OTT users via platforms including MX Player. Stay Tuned to The Q channel for more family entertainment!
