TIL Desk Lucknow:
Indriya, Aditya Birla Jewellery, launches its first store in Gomti Nagar, Lucknow, marking its entry into Uttar Pradesh. This launch marks a significant step in the brand’s rapid expansion across North India, bringing its signature blend of tradition and contemporary elegance to discerning customers in the region.
The newest Indriya store is strategically located in Gomti Nagar, a thriving hub known for its upscale residential projects, bustling malls, commercial properties, and its emergence as both a business and IT centre. Designed with elegance and sophistication, the store also features a dedicated kaarigari room, where Indriya’s signature blend of artistry and innovation comes to life, offering customers an immersive jewellery experience.
Since its debut in July, Indriya has rapidly expanded across India, with twenty stores, including five in Delhi, three each in Mumbai and Hyderabad, two each in Ahmedabad, Jaipur, and Pune, and one each in Indore, Surat, and Andhra Pradesh. The launch of the Lucknow store marks a significant milestone in Indriya’s national expansion, bringing its exquisite craftsmanship to a city celebrated for its deep-rooted jewellery traditions.
As the capital of Uttar Pradesh, Lucknow is a vibrant confluence of history, culture, and growth. Renowned for its Nawabi heritage, the city has long been a center for fine jewellery making, with influences from Mughal and Awadhi aesthetics. From intricate gold and kundan work to timeless polki and meenakari designs, Lucknow’s jewellery market beautifully bridges tradition and contemporary elegance—making it the perfect destination for Indriya’s next chapter.
With 20,000 jewellery pieces and over 5,000 exclusive designs, Indriya offers an unparalleled selection for jewellery connoisseurs. With this launch, Indriya is poised to become a sought-after destination for jewellery lovers in Lucknow, setting the stage for its growth in the vibrant North Indian market. This expansion further reinforces the brand’s vision to make exquisite jewellery and tailored services accessible to a wider clientele.
Sandeep Kohli, CEO, Indriya said, “Jewellery is evolving from a simple investment to a powerful statement of individuality. At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences. Lucknow, with its royal heritage and a deep-rooted love for timeless craftsmanship, is a natural choice for our expansion. As we open our first store in the city, we are excited to introduce Indriya’s signature artistry to a market that values both tradition and modern elegance. This launch marks a significant milestone in our journey, bringing our exquisite collections closer to discerning customers in North India.”
Come, watch an entire city lose its heart. The trust that is the hallmark of the Aditya Birla Group comes to the world of fine jewellery with the first Indriya store in Lucknow.
