TIL Desk/National/Mumbai/ A leading jewellery chain has withdrew a one-and-a-half minute long advertisement featuring Bollywood actor Amitabh Bachchan and his daughter after it came under attack from a bank union which said it was aimed at creating ‘distrust’ in the banking system. “We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect,” Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said in a statement here.
He said, “we understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended.” “We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country,”.
All India Bank Officers’ Confederation, an organisation claiming to have membership of around 3,20,000 officers, last week threatened to sue Kalyan Jewellers accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement.
AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the Ad were “disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain.” However, Kalyan Jewellers had rejected the allegation, saying it was “pure fiction.” The advertisement features Bachchan as an old man and Shweta Bachchan Nanda as his daughter.
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