TIL Desk/National/New Delhi/ If you thought that Prime Minister Narendra Modi is losing his lustre among TV viewers, think again. Data culled out by Broadcast Audience Research Council India (BARC), which measures TV viewership, showed whenever the PM made an appearance on television, viewership shot up substantially.
The telecast of events, such as the Smart India Hackathon and PM Modi Krishi Unnati Mela, between April and May 2018 on DD News, saw a spike in viewership by 1.4 times and 2.3 times respectively, compared to the previous four weeks in the same time slot.
Viewership of regional news channels rose when the PM went to attend events there. The telecast of Parivartan Rally in Bengaluru on February 4 boosted viewership of Kannada news channels by 418 per cent. The goods and services tax launch event, which was held in July 2017 inside the Parliament’s central hall, reached around 15 million people.
