TIL Desk Sports/ Andrés Iniesta has been named the latest ‘La Liga Icon’, a La Liga initiative to continue growing worldwide driven by the popularity of players like the FC Barcelona legend. The 35-year-old currently playing his football in Japan becomes the newest star to be named a ‘La Liga Icon’ after his Spanish teammate Iker Casillas.
“We are delighted to have Andrés Iniesta on board as a La Liga Icon” said La Liga President, Javier Tebas. “He is a player who inspires millions and is a fantastic representative for what La Liga stands for across the globe.”
The La Liga Icons initiative aims to expand the La Liga brand through a strategy focused on digital dissemination, maximising La Liga content and taking advantage of synergies between social networks, allowing La Liga to connect with fans globally.
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