Ronaldo, Portugal’s financial as well as football star

TIL Desk Sports/ Cristiano Ronaldo’s CR7 brand is worth more than 100 million euros and is on a par with port in terms of its importance to Portugal, according to a marketing school.

“Along with port, Cristiano Ronaldo is the most well- known Portuguese product in the world,” Daniel Sa, the director of the Portuguese Institute for Administration and Marketing (IPAM), told.

Ronaldo’s CR7 fashion label and other business ventures bring a huge amount of wealth into the country.

IPAM, which has been measuring the economic value of Ronaldo’s brand over the last six years, estimates its worth at 102 million euros globally, although much of that comes from his social media profile.

“When you compare Cristiano to the previous stars of Portuguese football, like Luis Figo or Rui Costa, it’s social media that has changed the goalposts. It represents an incredible impact and unlimited promotional power,” said Sa.