TIL Desk Sports/ After three days of intense bidding, the Board of Control for Cricket in India on Wednesday awarded media rights for all bilateral cricket in the country to Star India for Rs 6,138.10 crore, for a period of five years.
The media rights include both television and digital media rights for all international matches played by the Indian cricket team at home from April 2018 to March 2023. Star India will be paying around Rs 60.17 crore per match to the BCCI.
The e-auction process started on Tuesday after the BCCI found three bidders Star India, Sony Pictures Network and Reliance Jio Infocomm eligible for the process, after scrutinising their technical bids.
At the end of the first day of auctioning, the highest bid was Rs 4,442 crore, while the highest bid was Rs 6,032.5 crore at the end of the second day. The e-auction had resumed on Thursday.
Star India will now have the rights to broadcast a total of 102 matches, as part of the ICC’s Future Tours Programme in the next five year. During this period, BCCI will host 22 Tests, 45 ODIs and 35 T20s against nine opponents, barring Pakistan and Ireland.
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