TIL Desk Lucknow:👉ASICS India hosted a memorable brand event in Lucknow with their Brand Ambassador and leading actor Shraddha Kapoor. The event, held at the ASICS Store in Phoenix Palassio, Lucknow on 30th June 2024. The store provides customers with an immersive shopping experience with an extensive collection of high-performance athletic footwear, trendsetting active wear and essential accessories, designed to elevate their fitness journey. The actor and fitness enthusiast Shraddha with ASICS launched the latest footwear ‘Gel Quantum 360 VIII’ from the brand’s SportStyle category.
Shraddha’s presence infused the evening with glamour, elevating the audience’s excitement during the event and creating a delightful experience as Shraddha engaged with fans, showcasing her passion for fitness and healthy living while embodying a perfect blend of fashion, style, and an active lifestyle. Shraddha’s fans were thrilled with the opportunity to meet her in person at the store, where she also explored ASICS India’s latest collection of innovative fitness and lifestyle products.
Reflecting on the success of the event, Mr. Rajat Khurana, Managing Director, ASICS India & South ASIA, expressed, “We are delighted to be in the capital city of Uttar Pradesh, Lucknow with our Brand Ambassador Shraddha Kapoor. Witnessing the city steadily emerging as a strong sports hub, with rising number of sports facilities coming up in the city to support the rising athletes participating in both national and international sports tournament, brings it on the radar for us as an important market, even from a sales standpoint. And just as Shraddha continues to inspire millions of people to be fit and purse a healthy lifestyle while sharing the sentiment of sound mind in a sound body, we too aim to inspire more individuals to embrace an active lifestyle, making every step count on the path to better health and well-being.”
Shraddha Kapoor, equally thrilled to be in Lucknow representing ASICS India, said, “I am delighted to be in the captivating city and looking forward to relish the rich cuisines, in fact I am driven to workout just so that I can continue to pursue my love for food. The warmth and energy of this city are truly special. This event gave me an incredible chance to engage with my fans and I look forward to spreading the message to adapt an active lifestyle and making every step count with ASICS. Let’s embark on this exciting journey together!”
The event showcased ASICS India’s latest collection of footwear and apparel, featuring a unique blend of advanced technology and contemporary design. The attendees enjoyed fitness demonstrations, interactive sessions with Shraddha, and a glimpse into her fitness routine. The overwhelming turnout and energetic atmosphere made the event a resounding success, celebrating fitness, fashion, and the vibrant spirit of Lucknow.
About ASICS:
Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.
ASICS currently has 106 stores across India. More details can be found at www.asics.com/in/en-in/store-locator.
For more information, visit www.asics.com/in/en-in
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