TIL Desk Lucknow/ India’s leading Science-based Ayurveda expert Dabur India Ltd today launched its groundbreaking “Science in Action” awareness campaign to impart knowledge around ayurveda for the end consumers to benefit and lead a healthier lifestyle. This campaign aims at unearthing scientifically tested facts which would be relevant for the entire family to empower them to make informed choices for their well-being on a daily basis.
“Science in Action” marks a significant step forward by Dabur in sharing research-based knowledge and evidence on Ayurveda through a series of digital videos across social media platforms, print based promotions as well as on-ground activations such as the Dabur Chyawanprash Immune India Campaign. As part of this journey to educate the public on the science behind Ayurveda, this campaign will feature insightful conversations with distinguished Ayurvedic Practitioners, who will provide a unique perspective on the time-tested benefits of Ayurveda.
Launching the campaign, Dabur India Limited AGM Marketing, Health Supplements – Mr. Rakesh Tahiliani said. “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information. With this series “Science in Action”, Dabur is committed to breaking the myths around ayurveda and share research-based evidence to highlight the importance of inculcating Ayurveda and strengthening the trust on Chyawanprash in your daily routine as the easiest and most effective way to achieve a healthy, happy lifestyle.”
The “Science in Action” campaign will leverage in different media platforms like Print, Digital and place special emphasis on social media platforms to reach a wider audience, through a series of engaging videos that delve into the intricate aspects of Ayurvedic principles. Additionally, Dabur, along with renowned Ayurvedic practitioners, will host seminars in schools across 22 cities. These sessions will help young kids understand the importance of Ayurveda for overall well-being, promoting a healthier future.
“All Dabur products have been extensively researched and are providing solutions backed by Science. Dabur Chyawanprash has been studied scientifically, over the years, for its beneficial role in boosting immunity. There are common misconceptions around Ayurveda as well as Chyawanprash, and how it is not backed by science. However, with this series “Science in Action”, we aim at bridging the gap between the current understanding of how Ayurveda and Dabur Chyawanprash have been built and the proven benefits offered. The ‘Science in Action’ campaign is a testament to our unwavering commitment to evidence-based Ayurveda. Dr Baidyanath Mishra, Head of Healthcare Research, Dabur Research & Development Centre
