TIL Desk Lucknow:
Summer arrived with extra colour and candy at Phoenix Palassio as the mall unveiled its new décor experience, Candy City, under the campaign “Holidayland”, in the presence of Bollywood actor Adah Sharma.
The launch transformed the mall into a vibrant candy-themed wonderland. Families, children and visitors gathered around the immersive installations as music, games and interactive zones opened for the public. The décor has been designed around the spirit of summer fun, playful memories and immersive photo moments.
Large candy-inspired structures, colourful pathways and themed activity corners spread across the venue. Kids rushed towards attractions like the Candy Pit, Human Claw Setup and Candy Path Hop Game soon after the launch began. Visitors also stopped at the Melting Mirror AR Photo Op and Sprinkle Storm Booth to capture selfies, GIFs and short-form videos.
The experience includes engaging attractions such as the Candy Toss Game, Candy Batak Game, Spin the Wheel, Mini Golf, Life-Size Popsicle Installations and the visually striking Candy Land Canopy. Several branded candy carts and themed kiosks were also placed across the activation area.
One of the biggest crowd-pullers remained the Human Claw Machine, where children stepped into an oversized claw setup while families gathered around cheering and recording videos. The Candy Pool and Ball Pit zones also witnessed long queues throughout the evening.
Interactive experiences have been thoughtfully spread across multiple sections. The Sprinkle Hunt activity allows children to search for sprinkle balls and golden sprinkles within a fixed time inside a colourful pit. Another attraction, the Sprinkle Storm Booth, creates a swirling sprinkle shower effect inside a transparent candy-themed enclosure.
The AR Candy Land Filter Zone adds a digital twist, allowing visitors to create candy-themed selfies and short clips using augmented reality filters. Meanwhile, the Batak Game challenges players to tap glowing LED targets before they disappear.
The Candy Path Hop Game tests balance and speed as children jump across candy-shaped tiles while avoiding the chocolate floor.
Several themed photo installations have also been introduced, including candy carousel-inspired setups, donut and popsicle-themed corners, candy swing installations and cake-inspired selfie spots curated for social media-friendly moments.
Speaking during the launch, Sanjeev Sarin, Retail Director (North), Phoenix Mills, said, We wanted families and children to walk into a space that instantly feels joyful and exciting. Candy City under Holidayland is all about creating those happy moments people remember long after summer ends. Every corner here has been designed to make visitors smile, play and create memories together.
The décor activation will continue throughout the summer season at Phoenix Palassio with games, photo experiences and family-friendly activities open for visitors.
